Role: Brand Manager, United Ways of California
Challenge: Apply brand and design standards to monthly heritage guides compiled by the Director of Equity and Inclusion Initiatives. Guides are roughly 30 pages each and contain historical information, cultural sensitivities, daily facts, relevant events for that year, recommended books, movies, playlists, and more.
Results: I designed a branded template and applied it across each heritage month guide, giving the pages a consistent and recognizable look to the wider network. The template was built in Canva to be easy for the Director of Equity to update with new content each year. By bringing a clear, cohesive visual system to the guides, they became more polished and shareable, helping support the original goal of building awareness and empathy, increasing cultural competency, and helping readers connect with and reflect on cultural identity and community. I was honored to be part of this project.
Tools: Canva
